Description
This Smirnoff ad playfully twists the famous holiday line by showing a candy cane “stirring” a glass of ice-cold vodka, turning a cozy Christmas reference into a refreshing festive invitation. The visuals blend holiday colors, sparkling ice, and the signature Smirnoff branding to create a fun, seasonal drinking moment.
HOW THIS WORKS
The ad uses nostalgia + humor + a visual twist to grab attention. By subverting the classic “not a creature was stirring” line, it instantly feels familiar yet surprising. The candy cane as a literal stir stick reinforces the tagline “With a twist. Ice-cold.” and makes the product part of the playful story.
HOW YOU CAN REUSE IT
You can adopt this approach by taking a well-known cultural line, holiday phrase, or iconic saying and giving it a clever brand-relevant twist. Pair it with a strong visual metaphor, keep the humor light and seasonal, and make sure the product plays an active role in the joke, just like the candy cane does here.
