Description
This McDonald’s ad is a clever and humorous example of targeted marketing that uses cultural stereotypes and shared experiences to connect with a wide audience.
Finance guys in London are known for early starts and caffeine-fueled routines whine techno ravers in Berlin are often stereotyped as partying through the night until early morning. Both groups, though vastly different, end up at 5am needing a strong coffee.
It speaks to the human experience of needing a pick-me-up, whether you’re just starting your day or ending a wild night.
Overall, the ad communicates that McCafé is for everyone, no matter who you are or what you’re doing at 5am, making it a great example of inclusive and effective branding.
