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Get Screened Today

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What a smart and funny way to remind people to get checked for cancer. The ad says “If you know what a floppy disk is, it may be time for your cancer screening.” A floppy disk is an old kind of computer storage, so the message is: if you remember using one, you might be old enough to need a cancer screening.

People often ignore medical screenings based off of their assumptions that they are healthy and do not need any of such screenings. This ad from Penn Medicine’s Abramson Cancer Center is a clever way to encourage people to take their health seriously and get screened regardless of what they think their health status is.

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Rahcel Payne
Rahcel PayneCopywriter
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Love how I think about copies differently now
Dayo Oluwaseun
Dayo OluwaseunCMO
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love the way you talk about it, I made the whole team subscribe yesterday

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