Brand Durex

This ad says almost nothing, and that’s exactly why it works. It’s bold without being loud, cheeky without being crude. One line, one pause, one quiet punchline. Durex doesn’t congratulate fathers directly. Instead, it speaks to the alternative reality, and…

This Durex ad doesn’t tiptoe around anything, it kicks the door open with a headline that looks like it belongs in a group chat confession: WE’RE FAK–ING IT. The missing letters make your brain fill in the blank while the…

This ad is pure wordplay mischief. It takes two phrases everyone instantly recognizes “Who’s your daddy?” (the playful, confident one) and “Who’s the daddy?” (the panic-filled, life-altering one). The difference between those two vibes? According to the ad, about one…