Description
This ad doesn’t sit politely on a wall. It gets in your face.
The visual is impossible to ignore, a giant smiling face interrupted by real-life power cables cutting straight through the nose. It feels awkward on purpose. Slightly uncomfortable. Exactly how people feel about nose hair but never talk about it. Instead of pretending the problem doesn’t exist, the ad puts it right in the open, literally in the middle of the street.
How It Works
The brilliance is in the environment.
Those cables aren’t part of the design, they’re part of the city. And that’s the point. Nose hair is one of those things you don’t notice… until you really do. The ad hijacks everyday infrastructure to mirror that experience. Suddenly, you can’t unsee it. No long explanation needed. No product demo. One glance and the message lands: this is a sensitive problem, and ignoring it makes things worse.
How It Can Be Reused
This idea scales beautifully because it’s built on context, not copy. Any place where real-world elements can interact with the visual becomes part of the story, streets, poles, shadows, corners, interruptions. The product stays the same, but the execution adapts to its surroundings.
It’s proof that great ads don’t always need more space.
Sometimes they just need to notice what’s already there.
