Description
This ad quietly roasts the job description without sounding bitter. Instead of listing skills, it shows them. One pencil. Three truths. Sharp mind. Relevant experience. Openness to feedback. It reminds you that copywriting isn’t about fancy titles, it’s about thinking clearly and staying curious.
How it works
The visual metaphor does the talking. A pencil only works when it’s sharpened, used, corrected, and sharpened again. The annotations feel handwritten and human, like notes in the margin of real work. No buzzwords. No fluff. Just a simple object carrying the weight of what the role actually demands.
How it can be reused
This approach works anytime you want to cut through corporate noise. Replace long requirement lists with one strong metaphor your audience already understands. Let visuals and restraint do the persuasion. When people see themselves in the role before they read about it, you attract the right ones, and repel the rest.
