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Men Pay. Women Smile.

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Description

This ad belongs to a barbershop that understands two things very well: humor and attention. Instead of showing haircuts or tools, it zooms in on a cheeky pricing board, “Moustache trimming: Men, 6 bucks. Women, free.” It’s bold, playful, and impossible to ignore once you read it. The visual feels grounded and real, like something you’d actually notice while waiting for your turn in the chair.

How It Works

The ad wins by flipping expectations. Pricing is usually boring, but here it becomes the headline. The joke lands instantly, creates a smile, and makes the shop feel approachable rather than transactional. It also subtly positions the brand as confident and culturally aware, comfortable enough to joke about gender dynamics without overexplaining itself.

How It Can Be Reused

This format works anywhere humor meets everyday services. Gyms, cafés, salons, even SaaS pricing pages can borrow this idea, turning something mundane into a moment. The key is simple: take a familiar detail, add a clever twist, and let the audience do the rest. No hard sell needed.

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Rahcel Payne
Rahcel PayneCopywriter
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Love how I think about copies differently now
Dayo Oluwaseun
Dayo OluwaseunCMO
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love the way you talk about it, I made the whole team subscribe yesterday

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