Description
This ad plays out like a tiny comic strip: a driver is stopped by a police officer, looking genuinely unsure whether oatmilk counts as something you need a permit for. Floating above him is a little cartoon carton, like he’s confessing the “crime.” Instead of glamour, Oatly leans into humor—and it instantly makes you smile because it’s so unnecessarily dramatic for such an everyday product.
How It Works:
The ad hooks you by pretending oatmilk is complicated, only to flip that idea on its head. The text underneath spells it out in a casual, almost eye-roll tone: dealing with actual permits is annoying, oatmilk is the exact opposite of that, so no paperwork needed. By exaggerating something simple, the ad makes the product feel even simpler. You walk away thinking, “Yeah… why isn’t everything this easy?”
How It’s Reused:
This kind of playful exaggeration can be reused anytime a brand wants to poke fun at overthinking. You can swap the scenario—airport security, customs, even a library fines moment—and the joke stays fresh. It becomes a formula: take a mundane product, surround it with dramatic tension, then deflate the tension with humor. People remember the laugh, and by extension, the brand.
