Description
This L’Oréal True Match ad leans into something deeper than makeup. It’s not just showing a pretty face; it’s saying your skin tone isn’t an accident, and your foundation shouldn’t feel like one either. The close-up portrait feels warm and present, almost like it’s looking right back at you with a quiet, confident “I see you.” Then the bottles lined neatly beside her feel like little chapters, each one a different shade, a different story. The line “Whatever Your Skin’s Story, We Have Your Match” hits softly but powerfully, acknowledging ancestry, blends, and backgrounds. It’s makeup positioned as identity, not decoration.
How It Works:
The ad pulls you in by putting the person before the product. Her skin tone, her glow, her expression, they all come first. The foundation bottles feel like they’re echoing her individuality, almost like a DNA strand saying, “we made space for your shade too.” The language about inclusivity, undertones, and variety reinforces that this isn’t guesswork but careful research paired with intention. It creates a bridge between science and self-expression, making the whole thing feel personal, precise, and made with you in mind.
How It Can Be Reused:
This storytelling approach works beautifully anywhere a brand wants to celebrate individuality. The formula is simple but powerful: begin with the human, not the product. Make the product the quiet hero that understands identity rather than trying to overshadow it. Let the visuals show range and possibility, so people can imagine themselves fitting into the lineup without hesitation. And finally, cast the product as the piece that brings their personal story full circle. It’s a technique that never gets old because at the heart of it is something universal, everyone wants to feel seen, understood, and matched with intention.
