Description
At first glance, it’s a heart, sweet, classic, Valentine’s Day safe. But look closer and it’s covered in stubble, like someone hasn’t shaved in way too long. It’s funny, unexpected, and instantly relatable to anyone who’s ever tried to look their best for date night but got sabotaged by a surprise 5 o’clock shadow. The visual joke does all the work before the copy even speaks.
How It Works:
This ad wins because it mixes romance with real life. Instead of showing perfect couples or glossy skin, it leans into the humor of “maintenance.” The metaphor is simple: love might be smooth, but it doesn’t stay that way without effort. By turning a heart into an unshaven beard, the razor brand slips right into the story without feeling forced. It’s playful, visual, and memorable, classic Valentine’s Day with a wink.
How You Can Reuse It:
Find an emotion or symbol people instantly recognize, love, stress, excitement, calm, and give it an unexpected twist that ties directly to what your product actually solves. The trick is to exaggerate just enough to get a laugh or an “ohhh, that’s clever,” while keeping the connection crystal clear. When you can turn a universal feeling into a visual pun, your audience doesn’t just get the message, they enjoy it.
