Description
This Dunkin’ ad feels less like marketing and more like your morning hype coach showing up in liquid form.
It doesn’t try to sell you on “energy boosts” or “laser focus” like every other coffee brand fighting for space on your desk. Instead, it gives your tastebuds a standing ovation.
A single cup of Dunkin’ sits there like it knows exactly who it is: warm, confident, and ready to turn your sleepy brain into someone who believes again… or at least someone who can make it to 10 AM. The headline cheers you on, and suddenly the coffee feels like a tiny pat on the back from a friend who thinks you’re doing great just by waking up.
The ad wins because it taps into emotion instead of chemistry. It speaks to you like a person, “give yourself a high five”, and boom, the coffee becomes a mini celebration.
Not a product. Not a utility. A ritual that says, “Hey, you’re alive, you’re trying, that deserves applause.” The metaphor is simple but powerful: everyone understands a high five. It’s fast, joyful, and a little goofy, which makes the message stick before you’ve even smelled the coffee.
Take something ordinary and turn it into a tiny personal victory. Use language that feels fun, warm, and human—not technical, not formal, just honest and a little exaggerated in the best way.
Make your audience feel good about themselves for choosing your product. When the consumer becomes the hero and your offer becomes the reward, even the most everyday object starts to feel like a moment worth repeating.
