Description
This ad leans all the way into playful personification. It takes a simple banana, one of the most everyday fruits on the planet, and gives it the personality of a gym enthusiast mid–workout. The bright yellow backdrop, the exaggerated curve of the banana, the cheeky line about it “doing a sit-up”, it all comes together to make something instantly funny, memorable, and ridiculously on-brand for Chiquita. It doesn’t tell you bananas are healthy; it winks at you and lets you figure it out.
How It Works:
The magic of this ad is how it uses humor to turn a basic health claim into a visual joke. It’s quick, clever, and digestible—literally and figuratively. The banana’s pose delivers the punchline before the text even lands, which makes the viewer feel like they’re in on the joke. And that feeling “Oh, I get it”, creates instant connection. No heavy selling, just a simple, energetic vibe that says: “Bananas are good for you, and we have fun telling you that.”
How You Can Reuse It:
Take your product and give it a little life, literally. Let it bend, stretch, dance, react, or pose in a way that makes people smile. The trick is pairing a playful visual with a line that ties the joke back to the product benefit without being stiff or salesy. When your audience laughs and learns something about your brand in the same second, you’ve got an ad that sticks, spreads, and sells.
