Description
This Nivea ad is basically every parent’s face in a single image. A little girl clings to a man’s forehead as if his wrinkles were a playground slide, because honestly, that’s what life feels like sometimes. Kids, stress, deadlines, bills… they all leave their little signatures on your skin. The visual exaggeration is hilarious and painfully accurate: life pulls on you, literally and figuratively. And yet, tucked in the corner, Nivea is there with the quiet promise that while life may make wrinkles, your skincare doesn’t have to let them stay.
How It Works:
The ad wins by taking something universal, stress, and turning it into a playful, memorable metaphor. Over-the-top exaggeration turns a problem into a punchline instead of a flaw. It humanizes the target audience: real people who aren’t aging because they “did something wrong,” but because they’ve lived. The humor softens the blow, and the message lands effortlessly: wrinkles are natural, but manageable.
How You Can Reuse It:
Identify the “cause” behind your customer’s problem, then turn it into a playful visual metaphor. Exaggerate it to the point of humor, not insult. Let real-life chaos, parenting, work, or daily struggles become characters in your story. Then position your product as the calm, clever solution that steps in after life does its thing. When the ad makes people laugh and feel seen, your product doesn’t just stand out, it becomes part of their lived experience.
