Description
This Sony AIBO ad feels like a glimpse into a world where your next loyal companion might be made of circuits instead of fur. Two robot dogs, one sleek and silver, the other bold and black, pose like real pups waiting for someone to pick them. And the question “Which do you love?” hits you with that familiar pet-store dilemma… except these ones won’t shed on your couch or chew your charger. It’s playful, futuristic, and strangely heartwarming. Sony isn’t just selling a gadget, they’re inviting you to emotionally bond with tech.
How It Works:
The ad humanizes the product without trying too hard. There’s no complicated pitch, no tech specs shoved in your face. Instead, it taps into something universal: our soft spot for pets. By framing the AIBO models like real dogs waiting for adoption, it bypasses logic and goes straight to emotion. The simplicity of the white background makes the choice feel intimate, like it’s just you and the two robot pups.
How You Can Reuse It:
Take your product and strip the technical noise away. Instead, express its value through a feeling people instantly recognize, love, curiosity, nostalgia, protection, play. Put your product in a situation where the audience instinctively responds, without needing an explanation.
When you frame tech as something you feel instead of something you operate, you turn buyers into believers. And believers stick around.
