Description
Nike zooms in on a moment most of us forget, the early, awkward, unpolished beginning of a dream. A young girl swings a tennis racket on a plain court, no cameras, no crowds, just pure determination in motion. The line “It’s only a crazy dream until you do it” transforms that simple scene into a prophecy. It reminds you that every legend looked ordinary before they didn’t. It’s emotional, humble, and quietly powerful because it mirrors the start of every real success story.
How It Works:
This ad taps into something universally emotional: the fact that greatness almost always starts in the most ordinary places. Nike uses a simple black-and-white photo of a young girl, no stadium, no spotlight, no trophy, just raw potential in motion. The line “It’s only a crazy dream until you do it” flips the narrative; it tells you that even the wildest ambitions are valid, as long as you’re willing to chase them. It’s humble, inspiring, and instantly relatable because everyone remembers being “the kid with a dream.”
How You Can Reuse It:
Find the “before moment”, the small, unglamorous, unpolished version of the story people rarely show. Then pair it with a line that reframes the moment as the birthplace of something big. It works because people love seeing themselves in the early chapters of success. When your brand becomes the voice cheering them on, you’re not selling a product, you’re selling belief. And belief sticks.
