Description
This ad is pure wordplay mischief. It takes two phrases everyone instantly recognizes “Who’s your daddy?” (the playful, confident one) and “Who’s the daddy?” (the panic-filled, life-altering one). The difference between those two vibes? According to the ad, about one thin layer of latex. Durex turns a whole life scenario into a simple grammar joke, and it lands because everyone knows exactly what those phrases imply.
How This Works:
It’s clever because it doesn’t show anything explicit. No couples, no situations, no awkward visuals, just text. The ad lets your brain do the storytelling, and that’s where the humor hits hardest. By contrasting confidence with confusion, it frames the product as the thing that keeps the night fun instead of turning into a morning full of questions. It’s funny, sharp, and super easy to digest in one glance.
How You Can Reuse This Approach:
Find two phrases or situations that look almost identical on the surface but lead to wildly different consequences. Then position your product as the tiny but crucial detail that keeps things from going off the rails. The humor stays relatable because your audience fills in the blanks themselves, and your message sticks because it’s built on contrast, clarity, and a shared inside joke.
