Description
This is a humorous transit ad for the YouVersion Bible App. It uses a fictional “review” from Satan saying “Zero stars. Would not recommend.” to imply that if evil hates it, it must be good.
How This Works:
The ad flips the typical testimonial format by using the worst possible reviewer to create the strongest endorsement. The joke lands because the visual mimics a real 5-star rating system, but the message contrasts sharply with the usual positivity of ads. It’s quick, clever, and readable from a distance, perfect for a subway environment where attention spans are short.
How You Can Reuse It:
Take a familiar format, like reviews, ratings, warnings, or disclaimers, and twist it by using an unexpected “reviewer” whose negative opinion becomes a positive signal for your brand. It works best when the twist is immediately understandable and ties directly to the product’s core benefit.
