Description
This billboard from a self-storage company uses bold humor to highlight how long the business has been around. By comparing the modern “man bun” hairstyle to what “cannibals had for tea,” the ad positions the brand as established, experienced, and surviving trends across decades.
How This Works
The humor lands because it contrasts modern slang with an absurd, shocking reinterpretation from the past. This creates an immediate laugh, grabs attention on a busy street, and reinforces the message: “We’ve been here since way before trends made sense.” It’s memorable, disruptive, and boosts brand recall through surprise.
How You Can Reuse It
You can recreate this style by picking a modern trend, phrase, or meme and reimagining what it would’ve meant decades ago. Then tie the contrast back to your product’s longevity or expertise. This works especially well for heritage brands, anniversary campaigns, or companies emphasizing stability in a changing world.
