Description
This ad cleverly contrasts the cost of raising a child with the cost of preventing an unplanned pregnancy. In the visual, a baby car seat is shown with a price tag of $217, while a Durex condom below it has a tag of $2.50. The entire message is built on a simple, undeniable comparison: prevention is cheaper than long-term responsibility.
How This Works
The ad uses price anchoring and visual contrast. By placing the two price tags side-by-side in an empty, clean background, the viewer’s brain immediately understands the economic implications without needing additional text. The humor is subtle but effective, it doesn’t lecture, it simply shows the numbers and lets the audience do the math. That silent calculation becomes the persuasion.
How You Can Reuse It
You can replicate this style by taking two dramatically different cost outcomes in your industry and placing them side-by-side. Make the cheaper option your product, and position the expensive one as the alternative people choose when they don’t use your solution. Keep the background minimal, use large price tags, and allow the visual contrast to do the storytelling. This “comparison without commentary” technique works across SaaS, health, fintech, productivity tools, and more.
