Description
This Durex ad uses two beer glasses, one mostly foam, one perfectly poured, to humorously illustrate the difference between finishing too fast and lasting longer. The line “Do it right. To make it last long.” ties the visual metaphor directly to Durex’s Extra Time condom.
How This Works:
The ad succeeds by pairing a universally relatable scenario (pouring beer) with a subtle sexual innuendo that feels clever rather than crude. The clean blue background and minimal copy keep the viewer’s focus on the comparison. By equating a “proper pour” with “lasting longer,” the ad communicates the product benefit without saying it outright.
How You Can Reuse It:
This format is perfect for any product promising improvement or control: take a simple, everyday comparison (like a “good vs bad” version of something familiar), exaggerate it creatively, and connect it to your product’s core promise with a short, punchy line. This structure works especially well for humor-driven or taboo-adjacent brands.
