Description
This ad from 911 uses simple map pins over cars, each showing what the people inside “love”, fries for him, chicken for her. The headline “Know what they love, love what they know” positions the product as something that reveals customer preferences and behaviors based on location signals.
How This Works
It uses a clean, playful, almost cartoon-like visual to soften a complex idea: location intelligence. By showing a couple’s favorite foods through map markers, the ad quickly communicates that this product helps brands understand what their customers want, based on where they go and what they choose. It’s warm, relatable, and instantly understood.
How You Can Reuse It
You can recreate this structure by pairing location-based icons with simple avatars or vehicles to show how your product personalizes experiences or predicts behavior. For SaaS, ecommerce, or retail, you can do a version like “Know what your customers love before they walk in” or “See what matters, exactly where it happens.” The key is using a visual shortcut, map pins, to represent insights in a friendly, human way.
