Description
This Durex ad uses a playful visual: a condom catching a sperm like a baseball, paired with the tagline “What a Catch!” It instantly communicates what the product does, preventing unwanted pregnancy, without a single explicit sentence.
How This Works
It’s clever because it turns a biological function into a joke. The sperm becomes a character, the condom becomes the hero, and the tagline ties the metaphor together. Humor + visual metaphor = instant comprehension and memorability.
How You Can Reuse It
Turn your product benefit into a literal, playful visual metaphor. Make the product the “hero” performing its job in an exaggerated, humorous way. Keep the copy short, bold, and pun-driven. Let the viewer “get it” in one second.
