Description
This Toyota Corona Hardtop ad basically says the car is soft and tough “feminine comfort” inside but “manly 90 mph” on the road. In short: one car, two personalities, no complaints.
How This Works:
It leans into contrast, soft vs. fast, comfort vs. power, and turns it into a punchline.
That tension grabs attention because it feels like the brand is breaking its own rules.
And the closing line (“a car for everybody… or at least two”) is self-aware enough to make you smirk.
How You Can Reuse It:
Find two qualities people assume can’t coexist in your product.
Put them side-by-side.
Let the friction do the talking.
Then end with a wink that says, “Yeah, we know it shouldn’t make sense, but it does.”
