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The Real Estate Ego Check

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Description

This meme shows a kid making a perfect basketball shot labeled “Me Thinking I’m Good at Real Estate”, while the adult holding him up is labeled “Inflation.”
Translation: you didn’t get smarter… the market just got wild.


How This Works:

It’s self-aware humor, the kind that makes people laugh because it’s a little too true.
By exposing the quiet fear everyone has (“Am I actually good at this or just lucky?”), it builds instant connection.
Also, memes lower the guard. People absorb the message before they realize they’ve been marketed to.


How You Can Reuse It:

Swap in your own industry’s fake confidence.
Find the “kid” (your customer’s ego) and the “adult” (the real force doing the work).
Then exaggerate it just enough to sting, in a fun way.
This structure works for anything where people overestimate their skill until reality steps in.

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Rahcel Payne
Rahcel PayneCopywriter
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Love how I think about copies differently now
Dayo Oluwaseun
Dayo OluwaseunCMO
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love the way you talk about it, I made the whole team subscribe yesterday

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