Description
This vintage ad claims that La-Mar Reducing Soap can literally wash fat off your body, no diet, no exercise, just suds and a miracle. It shows “before and after” women to sell the fantasy that your shower could handle your insecurities for you.
How This Works:
It taps into a bold, unbelievable promise, the kind people know is ridiculous but still stop to read.
The headline is loud, aggressive, and emotionally charged.
It doesn’t sell soap; it sells escape.
That shock value pulls attention, then the copy layers on magical claims to keep you hooked.
This ad is basically the early 1900s version of clickbait, and it works because it interrupts your brain with, “Wait, what?”
How You Can Reuse It:
No fake miracles, but borrow the format of an outrageous claim tied to a real benefit.
Start with a line that feels impossible, then quickly anchor it to the truth your product can deliver.
Use simple, almost mischievous language.
Promise a result that feels bigger than your product, then explain how your product gets them close enough to believe it.
