Description
This ad splits two stacks of cards:
Marketing → asking for the date.
Branding → why they actually say yes.
It turns a complex business concept into a painfully human truth, instantly clear, slightly cheeky, and impossible to forget.
How This Works:
It uses a simple metaphor to shrink a big idea into something everyone already understands.
No jargon. No long explanations. Just a clean punchline that makes you go, “Oh… okay, that makes sense.”
How You Can Reuse It:
Find a messy concept in your industry and translate it into a real-life situation your audience relates to, love, food, fights, chores, money, anything human.
The more “everyday” the metaphor, the faster the message lands.
And if it makes people smirk? Even better.
