Description
Loom boldly tells you: “Supercut isn’t free, but Loom is.”
It’s a direct, name-dropping comparison, basically saying, “If you want basic video messaging for free, go use Loom. If you want to get fancy, pay for Supercut.”
It’s honest, cheeky, and intentionally disruptive.
How This Works:
This is competitive contrast done with swagger.
Instead of pretending rivals don’t exist, Loom positions itself as the friendly entry point, not threatened, not desperate. The confidence flips the script: acknowledging the competitor makes Loom feel more trustworthy.
How You Can Reuse It:
Call out the competitor your audience already knows, but do it with casual confidence, not hostility.
Position yourself as the simple, obvious choice, the one that actually fits their level, budget, or need.
When done right, honesty becomes the ad’s sharpest weapon.
