Description
Toyota compares the price of a Corolla to a luxury mink coat — and wins. The message is simple: you can buy something that carries one person in style… or you can buy something that carries everything in your life for even less.
How This Works:
It’s a cost-comparison roast.
The ad pits a flashy but impractical luxury item against a car that delivers real value. By mocking the coat’s uselessness, the Corolla looks like the smartest purchase in the room. Humor + logic = instant persuasion.
How You Can Reuse It:
Find a ridiculous, overpriced alternative your audience already knows, then position your product as the “why would you ever?” option.
Lean into contrast, keep it playful, and let the comparison naturally sell your value.
