Description
A man literally buys a massive billboard begging strangers to save him from an arranged marriage, directing people to a website he made for finding… himself a wife. It’s part dating-ad, part self-promotion, part internet chaos.
How This Works:
It’s shameless honesty turned into marketing ammo. By going overly direct (and borderline dramatic), the ad becomes impossible to ignore. The humor disarms you, the vulnerability hooks you, and the CTA makes the joke real.
How You Can Reuse It:
Lead with the one line people aren’t expecting you to say out loud.
Make the message so bold, so personal, or so “did he really say that?” that curiosity does the heavy lifting.
If your product solves an awkward problem, exaggerate the awkwardness—people will remember you for being the only one brave enough to say it.
