Description
Airbnb hits you with the kind of line that sounds like a world peace speech: “We imagine a world where you can belong anywhere.” It’s big. It’s dreamy. It’s basically saying, “Yeah, go stay in a stranger’s house and feel at home. Trust us.” And weirdly… you do. Because the message feels warm without being sugary: belong wherever you land.
Why This Works
It sells emotion, not rooms. Instead of talking about prices, locations, or listings, it taps into the one thing every traveler wants — to not feel like an outsider.
How to Reuse It
Skip the product. Sell the feeling people secretly want. Make your offer sound like a tiny revolution.
