Description
This billboard is chaos in the best way. The cows literally hijack the sign, can’t spell to save their lives, and still manage to convince you to eat chicken instead of them. It’s dumb on purpose — and that’s why it works. You remember it. You laugh. And suddenly you want a sandwich.
Why This Works
Animals begging for their own survival? Funny. Bad spelling? Funnier. A brand letting the joke be stupid and not fixing it? Funniest. That combo sticks in your brain like glue.
How to Reuse It
Let your message come from the “wrong” messenger. The contrast does the selling. And don’t clean it up — the mess is the charm.
