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Plastic That Hurts More Than It Helps

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Description

Credit cards love pretending they’re friendly little rectangles. This ad doesn’t lie. It tells you straight up: yeah, it’s plastic — but it’s the expensive kind. The kind that smiles at you while quietly ruining your weekend budget. Visa and Mastercard sitting there like two troublemakers acting innocent. Cute.


Why This Works

It flips a harmless word — “plastic” — into a jab. You expect cheap. They give you “surprise, you’re broke.” That twist makes people look twice.


How to Reuse It

Find a word people think is harmless. Break it. Then put your product right in the wreckage. Simple, sharp, memorable.

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Rahcel Payne
Rahcel PayneCopywriter
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Love how I think about copies differently now
Dayo Oluwaseun
Dayo OluwaseunCMO
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love the way you talk about it, I made the whole team subscribe yesterday

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