Description
Black coffee has never been the hero. It’s the thing people pretend to like while secretly drowning it in vanilla syrup. But Cometeer walks in and says, “Relax. You can drink this straight.” And suddenly, someone named Jason is out here giving five stars like it changed his whole personality. One sip and you start thinking, “Wait… am I becoming one of those people who drink coffee for real?”
Why This Works
It flips the script. Instead of selling flavor, it sells identity — the “I drink it black now” flex. People love a personality upgrade.
How to Reuse It
Take your product and frame it as a new era — a version of the customer they didn’t know they could be, but low-key want to try.
