Description
This ad from Imprint is a modern, clever pitch aimed at people who want to grow intellectually but may not know where to start. It reads: “Like Duolingo, but for philosophy,” immediately drawing a comparison to the popular language-learning app known for being user-friendly and habit-forming. That comparison makes the idea of learning philosophy, something many people find intimidating or overly academic, feel more accessible and fun.
Visually, the ad splits a face into two halves: one side is a classical statue or historical figure, symbolizing ancient wisdom and deep thought; the other is a modern person, looking confident and engaged. This split perfectly captures the ad’s core message: you can transform yourself by learning from the great minds of the past. The tagline, “Transform your mind in 30 days…and become the most interesting person in the room,” appeals directly to our desire for self-improvement and social value.