Description
This UNICEF ad takes a bold and honest approach to make a powerful point about social media activism. At first glance, the large blue text saying, “Like us on Facebook, and we will vaccinate zero children against polio,” feels shocking and almost harsh. But that’s exactly the point, it’s designed to stop readers in their tracks and make them think.
The ad is calling out the superficiality of “likes” on social media. While clicking “like” might show support, it doesn’t actually translate into real-world help. Vaccines cost money, and lives are saved through direct action, not passive engagement. The smaller text explains this clearly, urging people to donate rather than just click, noting that for just 4 euros, a person can help vaccinate enough children to save 12 lives.