Description
This vintage advertisement for Green Giant’s Niblets corn cleverly uses humor and exaggeration to promote a product upgrade. The central character, the iconic Green Giant, is shown blushing a play on the phrase “Is my face red!” typically used to express embarrassment. In this context, it’s a tongue-in-cheek admission that the older version of the corn, which he once proudly promoted, isn’t as good as the new one.
The ad contrasts the “old process” corn with the “new fresh-flavor process,” visually emphasizing the difference in quality. The blushing Giant adds personality and relatability, making it seem as though even he can admit when something better comes along. The playful tone, bold facial expression, and vibrant colors grab attention while reinforcing the message that the product has significantly improved.