Description
This advertisement from Triss, a lottery scratch card brand, uses a clever and humorous visual twist to grab attention. At first glance, it reads: “A 3200 square feet apartment is enough for our family.” However, upon closer inspection, it becomes clear that the number “3” is scratched off, revealing the original message was likely just “200 square feet.”
The concept plays with the idea of how drastically life can change with a little bit of luck , like winning the lottery. Before scratching (and presumably winning), the family was content with a modest 200 square foot apartment. But after scratching , symbolizing a win, their standard of living dramatically increases, shown by the now 3200 square foot space.
This ad smartly combines humor, relatability, and visual metaphor. It speaks to the everyday person, suggesting that with a scratch of a card, life can shift from tight and modest to spacious and luxurious.