Description
This Durex ad cleverly uses humor and wordplay to communicate a serious message about safe sex and contraception. The line, “The difference between ‘Who’s your daddy?’ and ‘Who’s the daddy?’” plays on two familiar phrases, one typically used flirtatiously or playfully in intimate settings, and the other usually asked in situations of uncertainty around paternity.
By juxtaposing the two, the ad highlights the potential consequences of unprotected sex. “Who’s your daddy?” implies confidence, control, and fun, while “Who’s the daddy?” introduces confusion, responsibility, and potentially unwanted outcomes. The punchline lies in that fine difference, a difference that Durex, a condom brand, helps you manage by providing protection.