Description
This advertisement by Nutella delivers a simple but powerful message using a clever visual comparison. On the left, there’s a plain piece of toast labeled, “This is bread.” On the right, the same toast is shown with a generous spread of Nutella in the shape of a heart, labeled, “This is breakfast.” Below, the tagline reads, “Turning bread into breakfast since 1964,” emphasizing Nutella’s long-standing presence as a breakfast staple.
The ad plays on the idea that while bread alone is ordinary, Nutella transforms it into something special that evokes comfort, taste, and even love, as suggested by the heart shape. It’s a smart emotional appeal that connects food with feelings, suggesting that Nutella adds joy and meaning to the morning routine.