Description
This ad from Mill St. Brewery uses humor and honesty to stand out. The bold statement, “A minute more spent making this ad is a minute less spent making the beer,” immediately grabs attention. It cleverly suggests that while the ad is simple and maybe even lazy, that’s because their focus is on brewing quality beer, not flashy marketing.
Paired with clean visuals of the beer, the message is clear: they’d rather perfect what’s in the bottle than waste time dressing it up. It’s a fun and confident way to promote quality over hype.