Description
This ad by MarketerHire uses repetition and contrast to make a powerful point. The word “Applications” is repeated over and over, symbolizing the overwhelming and repetitive nature of traditional hiring processes. In the midst of this visual clutter, a single phrase “The Answer.” appears in a different color and italicized font, standing out immediately.
It’s a clever and minimalist ad that uses design and typography to make its point without needing to say much.