Description
In the 2000 billboard, Apple introduces the iPod with the tagline:
“Say hello to iPod. 1,000 songs in your pocket.”
At the time, this was groundbreaking, a small device that could carry an entire music library felt revolutionary. It was simple, clean, and exciting.
Fast forward to the 2020 billboard, and the message is even simpler:
“60 million songs. On your wrist.”
Now, instead of 1,000 songs in your pocket, you have access to 60 million, not in your hand, but on something as small as a watch. The visual comparison between the iPod and the Apple Watch + iPhone combo silently tells a story of innovation, progress, and miniaturization.
Apple uses nostalgia and simplicity to highlight its innovation, while reminding us just how quickly the future becomes the present.