Description
This Emirates ad features a large billboard in a bustling cityscape with a bold statement: “Earth is 71% water. We cover the rest.” Above this line floats an Emirates airplane soaring over a digitally-rendered globe marked with dozens of red dots and lines, indicating the airline’s wide network of destinations.
The message is simple yet powerful. It uses a universally known fact that most of the Earth is covered in water to contrast the airline’s vast coverage of the remaining land. The slogan cleverly implies that Emirates flies to almost every corner of the world that’s reachable, positioning the airline as a global connector. The visual reinforces this by showing flight paths crisscrossing the planet, suggesting a seamless network of international travel.
By combining humor, data, and aspirational imagery, the ad appeals to travelers’ sense of adventure and convenience. It also subtly reinforces Emirates’ identity as a world-class airline based in a global hub.
