Description
This is a vintage advertisement from Smith & Wesson, a renowned American firearms manufacturer. The ad cleverly uses a humorous and unexpected comparison between thick burgers and shakes and handgun design to highlight the company’s emphasis on precision, strength, and quality without unnecessary bulk.
The ad states that in food, thicker may be better, but when it comes to firearms, “thicker” just means bulkier, not better. Smith & Wesson highlights their use of forging rather than investment casting, which results in stronger, sleeker, and more reliable revolvers.
The ad emphasizes smooth double action trigger pull, accuracy, reliability and strength
It concludes that serious gun owners prefer their burgers thick, but their revolvers lean and tough, just like a Smith & Wesson.
