Description
Designed to resemble gas emission pipes, this ad image is a powerful anti-smoking advertisement created by Doyle Dane Bernbach for the New Zealand chapter of Action on Smoking and Health (ASH).
The ad visually compares the Twin Towers of the World Trade Center, after the 9/11 attacks, to two burning cigarettes, symbolizing the devastating impact of tobacco compared to terrorism.
Faintly written, the copy highlights the stark difference in fatalities, stating “Terrorism-related deaths since 2001: 11,337” and “Tobacco-related deaths since 2001: 38,000,000,” emphasizing the far greater number of deaths caused by tobacco.
This campaign critiques societal fear priorities. People fear terrorism but tobacco which is a deadlier threat is often accepted or ignored.
